INSPIRATION

THE ART MOVES ON

The TA|MO brand draws its inspiration from Italian Art, always on the lookout for new spaces and dimensions... beyond textiles. The collections' principal objective is to influence art at least as much as they are influenced by it.

An itinerary along the route of the history of Italian Art, almost 2,000 years long, to which we attribute the symbolic starting date of 76 A.D., the date of birth of the Roman Emperor Hadrian. In fact, this is an important date for everyone who loves peace, culture and artistic beauty in its most diverse manifestations. Cut from another cloth than his predecessors, unloved by the Senate due to his parsimony in handing out honorifics and favors, adored by his troops for having shared their hardships and championed their cause, Hadrian is an eclectic and multi-faceted figure: thanks to his policies of containment and stabilization, the sprawling Roman Empire enjoyed a period of peace and prosperity. A dedicated patron of the arts, he left a legacy of stunning monuments, still admired today by one and all: from Hadrian's Mausoleum, now known as Castel Sant'Angelo, to that extraordinary architectural marvel, the Pantheon. Without overlooking the fabulous Villa Adriana in Tivoli. Politically, he proved up to the task of guiding one of history's most powerful and vast empires, exhibiting, on numerous occasions, fairness, farsightedness and wisdom. In the private sphere, he was exemplary where so many fall short: elevating himself spiritually while wielding immense power.

I used once to believe that a certain feeling for beauty would serve me in place of virtue, and would render me immune from solicitations of the courts kind. But I was mistaken. The lover of beauty ends by finding it everywhere about him, a vein of gold in the basest of ores; by handling fragmentary masterpieces, though stained or broken, he comes to know a collector's pleasure in being the sole seeker after pottery which is commonly passed by. A problem more serious for a man of taste is a position of eminence in human affairs, with the risks from adulation and lies which are inherent in the possession of almost absolute power. The idea that anyone should sham in my presence, even in the slightest degree, is enough to make me pity and despise or even hate him. ...Likewise each to his aim or his ambition, if you will, or his most secret desire and his highest ideal. My ideal was contained within the word beauty, so difficult to define despite all the evidence of our senses.

I felt responsible for sustaining and increasing the beauty of the World

I wanted the cities to be splendid, spacious and airy, their streets sprayed with clean water, their inhabitants all human beings whose bodies were neither degraded by marks of misery and servitude nor bloated by vulgar riches; I desired that the schoolboys should recite correctly some useful lessons; the the women presiding in their households should move with maternal dignity, expressing both vigor and calm; that the gymnasiums should be used by youths not unversed in arts and in sports; the the orchards should bear the finest fruits and the fields the richest harvests. I desired that the might and majesty of the Roman Peace should extend to all, insensibility present like the music of the revolving skies; that the most humble traveller might wander from one country, or one continent, to another without vexatious formalities, and without danger, assured everywhere of a minimum of legal protection and culture...” (Emperor Hadrian 76 b.C. - 138 A.D.)

ITALIAN ART

TA|MO defines as ART any and all artistic and cultural expression that has emerged, in Italy, during the past two millennia.

Specifically, the Brand considers this period of the history of Art as beginning with artistic, Classical and Neo-Classical production in Imperial Rome of the first century A.D., and continuing through to the contemporary Art of the third millennium.

TA|MO presents the creativity of its collections as the perfect link between historic epochs, cultural movements and artists from a very broad period of time: a leitmotif that brings together Roman Art of Hadrian's time and the Spatialism of Lucio Fontana.

In every collection, TA|MO will feature an artistic movement, or one of its leading exponents, who will serve as the inspiration for the collection.

Because of its geopolitical characteristics, Italy has always played a dual role: conqueror and conquered. For this reason, Italian Art, especially until medieval times, has always been influenced by the country's sociopolitical situation. Starting in the first century A.D., Italian artistic production was strictly tied to the Roman emperors and their expansionist policies. After the fall of the Western Roman Empire, in the fifth century, Italian Art was inevitably influenced by Oriental Art, particularly Byzantine Art.

It was only centuries later, with the new millennium, that new artistic movements began to emerge, among them Gothic Art, in the twelfth century, a prelude to the great revolution of the fourteenth century: the Renaissance. These were the great changes which, in subsequent centuries, were to make Italy the wellspring of most of the artistic movements that influenced the Art of the Western World.

From Mannerism to Baroque, from Rococo to Neoclassicism; from the Macchiaioli to the Realists. These movements brought Italy to a historic time, the twentieth century, marred by two World Wars in its first fifty years but nevertheless a period of great changes, which contributed to the birth of numerous cultural and artistic movements.

Futurism, Abstract Art and Conceptual Art were the most representative movements of the first half of the century. Pop Art, a movement of Anglo-Saxon origin, was unquestionably the most significant sign of change after the second World War. Those were the years in which the avant-garde movements emerged, proclaiming a clean break with the past and pioneering a route that led to the Contemporary art of the third millennium.

BRAND IDENTITY

BRAND LOGO

“...it is the infinite, and so when I pierce this canvas, which was the foundation of all the arts, I create an infinite dimension...” (Lucio Fontana)

The logo is characterized by a graphic mark, a slash separating the letters TA and MO. A cut, a break that serves as a citation, and at the same time a tribute, to the artist Lucio Fontana. The slash, to Fontana, symbolized a gesture that allowed darkness to penetrate light and vice-versa.

THE WOMAN TA|MO

“Art crosses the limits within which time would restrict it, indicating the contents of the future... Art is the universal in the specific.”

The theme that indissolubly links all the collections is Art, in its broadest sense. The TA|MO brand proposes a total look aimed at an international, contemporary woman, feminine, self-confident and comfortable with her environment. The TA|MO woman is interested in innovative fashion ideas, new trends and products of high quality, 100% Made in Italy. Fine materials, a sophisticated use of color, original prints, embroidery and refined details are the main elements that distinguish the collections.

Materiali pregiati, uso sapiente del colore, stampe originali, ricami e dettagli ricercati rappresentano i principali elementi distintivi delle collezioni.

Thanks to a team of professionals always in touch with the latest market trends, the TA|MO brand is constantly updated, ensuring collections that are always a step ahead, both stylistically and creatively. By participating in the leading international fashion fairs, monitoring emerging trends and the most important web influencers and making frequent trips to the world’s fashion capitals, TA|MO keeps a close watch on what is going on around the world. The high quality level of the collections is ensured by the constant use of the latest technology and a staff of highly specialized professionals. The know-how and excellence of Made in Italy production, resulting from skilled local workmanship, are a key feature of the Brand’s operations.